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Episode 9: A Leader Behind 626 Night Market – Advocate for Asian American Culture Patricia Huang

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Episode 9: A Leader Behind 626 Night Market – Advocate for Asian American Culture Patricia Huang

This week on Who Cares… we sit down with Patricia Huang, a trailblazer in the world of night markets and entrepreneurship, known for her pivotal role in growing the 626 Night Market into the largest Asian American night market in the U.S. Over the span of 11 years, she transformed the event from a modest gathering of 60 vendors to a powerhouse featuring 350 vendors and attracting millions of visitors across multiple cities. Her work has earned her recognition on major platforms like The Today Show and Fox News.

Beyond the night market, Patricia shares her expertise through a guidebook and online training course for vendors, empowering others to succeed in the event and food industries. In 2017, she also launched an innovative grab-and-go store in South Pasadena. Her playful spirit led her to break the world record for the Largest Cup of Boba Tea, a fun tribute to celebrating Asian American culture.

In this episode, Patricia opens up about her unique journey, what drives her professionally and personally, and the values that guide her—integrity, empathy, growth, adventure, and building something meaningful. Wendy and Patricia explore personal growth, overcoming challenges, and finding purpose in creating a community for entrepreneurs and families through the night market.

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Get to Know Patricia Huang:

Bio:

Patricia Huang, a distinguished figure in the world of night markets, was the driving force behind the remarkable growth of the 626 Night Market, transforming it from a modest 60-vendor gathering into a spectacular event featuring 350 vendors and drawing millions of attendees across multiple cities over 11 years. Her accomplishments have garnered widespread recognition, with appearances on major news platforms such as The Today Show, Fox News and more.

Committed to sharing her wisdom, Patricia extends her expertise to a global audience through a comprehensive guidebook for vendors and an online training course. Her entrepreneurial spirit extended to the establishment of an innovative grab-and-go store in South Pasadena in 2017. As a playful and inspiring touch, Patricia also broke the world record of the Largest Cup of Boba Tea, symbolizing her dedication to celebrating Asian Americans in America and having a little fun along the way.

Can you tell us about your background and what led you into this profession? 

I grew up bicoastal between Los Angeles and Taiwan, stayed here to attend USC for communication major, love entrepreneurship and innovation so I was involved in a student council group at USC Stevens Institute for Innovation as well as charity work with Circle K for two years as president of the local chapter. After graduation I went into Chinese medicine and learned under an energy healer in Taiwan for a combined 6 years. I’ve always been passionate about entrepreneurship so when my friends and I came across the launch of the very first 626 Night Market, it hit deep in my core childhood memories in Taiwan and immediately emailed the owner and jumped in with full force. It was entrepreneurship, community, working with food entrepreneurs, a food festival, and an incubator all rolled in one and a dream project. Fast forward to now, after many summers, it’s grown into the largest Asian American Night Market in the United States, hosting up to 350 vendors and 100,000 attendees per weekend at peaks.  

Can you tell us about your professional history/journey/milestones?

That’s a big question. A good one! The biggest theme would be about intentional self improvement through a challenging environment, and giving oneself to a cause bigger than myself. When I first started the journey I was painfully shy and low self esteem. I put myself into the most challenging positions in the night market to gain strength, such as Sales (regularly facing rejection, cold calling, angry vendors, etc) and Marketplace Management and Logistics (volatile climates, long hours, conflict resolution, emergency problem solving, while managing hundreds of onsite people and teams, etc). I would see each problem and challenge as a chance to improve myself. If a vendor was ranting and out of control, I would practice patience, calm and active listening. If a TV news channel would call to have me speak in front of cameras, I would practice grounding and opening my heart so I can speak with authenticity and warmth without messing up from nerves. If I have to make a correction to a partner, customer or vendor, I would practice empathy, respectful yet firm communication. The last 4 years as General Manager has taught me even more and both humbled and rocked/strengthened me as we went through the very tumultuous COVID times and the rise of Asian American hate as well. Sitting with the Arcadia PD saying we are a high risk target for a bomb attack and having to make preparations for all the risks, as well as handling an actual shooter threat during one event has been quite the challenge. I am grateful to have gone through tremendous challenges managing the night markets over the 11 years, it’s given me just as much as I have given to the night markets. What kept me going as well, through all the challenges, is that it’s a service to the community. The community needs a gathering place for friends and family to bond and create meaningful memories, the vendors are small business owners that support themselves and their families with this platform, and the team’s love for this platform as well. Many food entrepreneurs rely on this platform to launch their dreams into restaurants and food trucks. This is bigger than myself. Even when it gets very dark sometimes, my commitment to them is what pulls me through.
What drives you professionally and personally?

Personal growth, service to others or for a greater good, and adventure.

What are your 5 core values?

Integrity, Empathy, Growth, Adventure, Building something meaningful

What motivates you?

The same as the earlier question: Personal growth, service to others or for a greater good, and adventure.
Who is Patricia, the person and the professional?
Hmm.. In person, people describe me as kind, sweet and like a bright light. I can be elegant, but I can also be very downhome silly and playful as well. Professionally I become very measured and serious, firm but still kind.

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